A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”
Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.
This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.
I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.
We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading →
The term “landing page” appears frequently when folks talk about online advertising and sales. But how does it differ from your website’s home page?
A home page is the front page of your website. It’s what visitors see when they type in your URL. It introduces visitors to your business, and provides a clear selection of navigation tools – such as the tab bar across the top – so that a visitor can find specific information they want about your products or services.
I’m going to let you in on a big secret: Not every business needs to translate its entire website in order to reach customers that don’t speak their native language.
On a sheet of paper, make a list in one column for all of the pages on your website. Each of these pages is a way to reach out to customers, right? Do you have some landing pages online? Include those, too. Continue reading →
Everyone is talking about the KonMari method for cleaning your house, but how can you KonMari your business? Here’s a tip… get rid of social media accounts for businesses you no longer have or products/services you no longer offer!
Companies don’t always go out of business because they have failed. Sometimes, an owner wants to retire and there’s no one who wants to take over the business for them. Sometimes, an owner has simply found or been offered a better opportunity.
Unfortunately, former or potential customers don’t always get the memo that a business no longer exists. The internet has a long memory – especially if the company does not delete its social media presences.
Often, Facebook pages or Twitter accounts remain and stagnate. Former or potential customers are unsure if the business is gone, or if it is still around and just inactive on social media. Some businesses establish a social media page and then never update it at all, which adds to the “Are they out-of-business, or are they just not active here?” confusion. These ghosts of past businesses are frustrating for customers. Continue reading →
After years of copy editing for startups and app developers, I noticed frequent confusion over when to use login and when to use log in. So, I have developed this handy graphic to explain the difference. Print it out and hang it on your wall!
“If you build it, he will come.” So goes the memorable line from the movie Field of Dreams. Often, this is also what people think when they build a website – “If I build it, customers will come!”
Whether you are a small business, a nonprofit, a consultant, or a creative writer, you might think that having a website will automatically make you visible to potential customers or readers. But is being visible enough to convert website visitors to actual sales?
If your website is the most important part of your online marketing efforts — and yet you find yourself wondering why you don’t get enough traffic or why you just can’t seem to get your website visitors to buy your products, books, or services — it helps to think your way through what you really want your website to do for your potential customers.
Here are five “Whys” you should ask yourself, to determine if your website is meeting the needs of your potential customer, and if it’s making the case for them to buy your product or use your service. Continue reading →
Take a look at the home page of your website, or at the home page of any website you visit regularly – perhaps this website, or your favorite restaurant, etc. What’s the first thing you see?
What you are looking at is frequently referred to as the website’s ‘hero space.’ The hero space is that large section that fills the top of the home page when someone lands on your website. Often, the hero space consists of the single, prominent ‘hero image’ – a graphic that has only a few seconds to influence your visitor into checking out more about you, responding to a call-to-action, or hitting the ‘back’ button to look at a different site.
What is your website doing with its hero space? Are you making the most of it to immediately engage your visitor?
Let’s take a quick look at 6 things to consider when deciding the best way to use your hero space. Continue reading →