The Client of My Client Is Also My Client

I ran into a problem creating text for a client’s website earlier this year.

We had a full-day workshop, during which she talked excitedly about the history of her business, how she helps her clients, and what she wanted out of the new website text.

During that full-day workshop, I took extensive notes.

Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading

Alternatives to Translating Your Entire Website

I’m going to let you in on a big secret: Not every business needs to translate its entire website in order to reach customers that don’t speak their native language.

It’s true.

On a sheet of paper, make a list in one column for all of the pages on your website. Each of these pages is a way to reach out to customers, right? Do you have some landing pages online? Include those, too. Continue reading

Exorcise the Ghosts of Businesses Past

Everyone is talking about the KonMari method for cleaning your house, but how can you KonMari your business? Here’s a tip… get rid of social media accounts for businesses you no longer have or products/services you no longer offer!

Companies don’t always go out of business because they have failed. Sometimes, an owner wants to retire and there’s no one who wants to take over the business for them. Sometimes, an owner has simply found or been offered a better opportunity.

Unfortunately, former or potential customers don’t always get the memo that a business no longer exists. The internet has a long memory – especially if the company does not delete its social media presences.

Often, Facebook pages or Twitter accounts remain and stagnate. Former or potential customers are unsure if the business is gone, or if it is still around and just inactive on social media. Some businesses establish a social media page and then never update it at all, which adds to the “Are they out-of-business, or are they just not active here?” confusion. These ghosts of past businesses are frustrating for customers. Continue reading