My Website Has a Hero Space?

Take a look at the home page of your website, or at the home page of any website you visit regularly – perhaps this website, or your favorite restaurant, etc. What’s the first thing you see?

What you are looking at is frequently referred to as the website’s ‘hero space.’ The hero space is that large section that fills the top of the home page when someone lands on your website. Often, the hero space consists of the single, prominent ‘hero image’ – a graphic that has only a few seconds to influence your visitor into checking out more about you, responding to a call-to-action, or hitting the ‘back’ button to look at a different site.

What is your website doing with its hero space? Are you making the most of it to immediately engage your visitor?

Let’s take a quick look at 6 things to consider when deciding the best way to use your hero space. Continue reading

Updating Websites: Why I’m Like the Barber with Unruly Hair

You know how it goes – you set up a website when you start your business, and then you get on with your business. As someone who has founded and managed many websites over the years, I know how easy it is to forget to update links and content on a regular basis!

BarberShop2Every barber – even the best of them – has to get his or her own hair cut sometimes. It is exactly the same with me – sometimes my hair (um, I mean, my website) just gets out of control, or starts to look outdated.

Through my Rule Your Digital Domain service, I do a complete review of websites so that small businesses and freelancers can be sure their websites are working to attract customers – not repel them. It’s usually when I notice a problem on a client’s website that I am reminded to take a look at my own. I start thinking to myself “Hmmm, I should really have X on my home page,” or “Why didn’t I notice how cluttered my Y page had become?”

To stick with the barber analogy, here are three easy fixes for your unruly hair website. Continue reading