Don’t Wait Til Pigs Fly

I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.

We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading

How I Get to Know My Client’s Unique Voice

Do you remember when the theatrical show STOMP hit the scene in the early ‘90s and – suddenly – every advertisement had the same percussive stomping audio track? No matter whether it was cars or sports shoes (maybe even bathroom cleaner?), for a while there, it seemed like one advertising agency was using the same ad format and sound for all of its clients.

For businesses that create content for other businesses, how do you avoid having all of your clients’ materials sound exactly the same?

Continue reading