Are You Wasting Your Social Media Profiles?

When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Are you wasting this valuable space?

I recently scrolled through the list of new followers on my Instagram account and noticed that some of the business accounts following me had no information about their companies in their profiles. None. Not even a link to the business website.

The name of one of the companies was sort of nondescript, and one of its posts was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 1000 other Instagram accounts, they had only a little more than 100 followers themselves. Continue reading

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Why Aren’t We Clicking on the Links You Post?

You spend time creating blog posts, Facebook updates, tweets, and other content on social media. It’s completely understandable to be frustrated when you look at your stats and see that no one is clicking on the links you post.

Why is that happening? You’ve got valuable content just sitting there waiting to be of use to someone.

There may be a very good reason why people aren’t clicking on your links. Here are five possibilities, and how you can address them. Continue reading