Alternatives to Translating Your Entire Website

I’m going to let you in on a big secret: Not every business needs to translate its entire website in order to reach customers that don’t speak their native language.

It’s true.

On a sheet of paper, make a list in one column for all of the pages on your website. Each of these pages is a way to reach out to customers, right? Do you have some landing pages online? Include those, too. Continue reading