Take Your Text from Jargon to Cliché to Your Brand Voice

I have a problem with jargon. Many businesses think that using a lot of industry-specific terminology in their marketing materials makes them sound more impressive.

“Pimp your SEO for killer ROIs!”

But it doesn’t make you sound impressive. It sounds fake. It sounds like one of any number of jargon-spewing social media accounts I see out there featuring some 20-something guy in a suit standing next to an expensive car and claiming to make six figures per month. Continue reading

Don’t Wait Til Pigs Fly

I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.

We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading

5 Essential Things Your Pitch Deck Should Say About You

Guest Post by Peter Geyer, MBA

You have finally scheduled a meeting with a potential investor to fund your new company.

You only have a few minutes to convince them that you are their perfect future partner.

Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.

The investor is not impressed.

But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?

Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading

Spring Cleaning for Businesses

springSome businesses operate year-round, but have a predictable “slow season,” while other businesses have a season (or, at least a month or two) when their business has very little client work at all. Some potential examples of the latter are landscapers, exterior painters, swimming pool cleaners, etc.

With spring on the way in the Northern Hemisphere, thoughts turn to spring cleaning – indoors and outdoors. Some folks will busy themselves doing a thorough cleaning inside their house or apartment, while others will head outdoors and work on their gardens and yards.

Continue reading

Before You Share Old Blog Posts, Do This

We’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading

How Do You React to Mistakes?

I hear it all the time – “If you’re not making mistakes, you’re not trying anything new.”

While it’s comforting to hear that everyone makes mistakes, they can be a small blow to the ego. I’ve made lots of mistakes over my professional career. Some still stick in my mind and return from time to time to serve as cautionary tales.

It’s great to learn from mistakes and look back on them. But another important factor in the experience is how you react to the mistake at the time. Continue reading

Stand out from Competitors by Taking Your Own Stock Photos

Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.

I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.

There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading

5 Successful Blog Post Starters

I know many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can be the most difficult part of the blog writing process.

To help, here are five successful blog post starters to inspire you!

  1. The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where I Get My Blog Post Ideas,” leads off with my own experience in finding ideas for posts.

Continue reading