The Story behind My Tagline

I get a lot of compliments on my tagline – No app can replace me! – so I thought I’d take a moment to mention how it came to be.

Basically, I got tired of seeing creative writers and business folks talking about how they don’t need a copy editor, because they just run their texts through a grammar-check app and that’s good enough.

But the job of a copy editor is really so much more than checking spelling and punctuation. Continue reading

My New Book Is Available!

BrandingForBeginners.frontI’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!

Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading