Should You Consider a Selfie Station to Promote Your Business?

I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.

Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading

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Tips for Sharing Quotes & Memes to Your Business’ Social Media Channels

Sharing inspirational quotes and memes is part of what makes social media … well … social. However, there are some tips to keep in mind when you are sharing quotes and memes on the social media accounts for your business.

Make sure you promote yourself.

quote exampleI see many small businesses, entrepreneurs, consultants, and coaches caught up in the circle of sharing advice by famous people, or by big name business competitors. Instagram is filled with quotes by folks like Gary Vaynerchuk and Elon Continue reading

Things Small Businesses Can Learn from Street Artists about Standing Out on Social Media

It’s a noisy marketplace out there on social media. When you post on Facebook or Twitter, it can seem like a leaf falling in a forest. Yours is just one among thousands of posts happening across the internet at any given moment.

How do you stand out?

Graffiti and street artists have a similar problem, so there are some great tips we can learn from them to help us stand out on social media. Continue reading

The Call-to-Action: What is it and why do you need to use one?

So, your blog post or newsletter article has really inspired your potential customer. Is that all you want your blog post to do? What’s next? Are you just going to leave them hanging there? What do you want them to do now?

Every blog post or newsletter article you write, every advertisement you create – and probably almost everything you generate to reach out to your potential customers – should have some sort of a “Call-to-Action” (aka CTA).

What is a Call-to-Action? It is just what it sounds like – it’s an invitation to the reader or viewer to take some sort of action. Continue reading

Stand out from Competitors by Taking Your Own Stock Photos

Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.

I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.

There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading

Are You Wasting Your Social Media Profiles?

When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Are you wasting this valuable space?

I recently scrolled through the list of new followers on my Instagram account and noticed that some of the business accounts following me had no information about their companies in their profiles. None. Not even a link to the business website.

The name of one of the companies was sort of nondescript, and one of its posts was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 1000 other Instagram accounts, they had only a little more than 100 followers themselves. Continue reading

You’ve Published Your Blog Post, Now What? – A Handy Checklist

MarienburgerPlatz.horizontalI write a lot about blogging because I see it as one of the best ways to demonstrate your value to potential clients. Blogging takes effort. After you click publish, you want to make sure folks see it – and you want to extend its life beyond the hour and day that it is published.

How do you get the most traction from a blog post? Here are some ideas:

* Post a link to it from your social media channels, such as your Facebook page, Twitter account, Google+, LinkedIn, etc. Continue reading