Before You Share Old Blog Posts, Do This

I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading

Tips for Sharing Quotes & Memes to Your Business’ Social Media Channels

Sharing inspirational quotes and memes is part of what makes social media … well … social. However, there are some tips to keep in mind when you are sharing quotes and memes on the social media accounts for your business.

Make sure you promote yourself.

quote example

I see many small businesses, entrepreneurs, consultants, and coaches caught up in the circle of sharing advice by famous people, or by big name business competitors. Instagram is filled with quotes by folks like Gary Vaynerchuk and Elon Musk (who, quite frankly, don’t need all that extra free exposure).

Don’t fall into the trap of always promoting the wise words of others – especially if you are sharing gifs and graphics that feature a competitor’s website! You’re pretty much driving your potential clients to them.

Continue reading

Exorcise the Ghosts of Businesses Past

Everyone is talking about the KonMari method for cleaning your house, but how can you KonMari your business? Here’s a tip… get rid of social media accounts for businesses you no longer have or products/services you no longer offer!

Companies don’t always go out of business because they have failed. Sometimes, an owner wants to retire and there’s no one who wants to take over the business for them. Sometimes, an owner has simply found or been offered a better opportunity.

Unfortunately, former or potential customers don’t always get the memo that a business no longer exists. The internet has a long memory – especially if the company does not delete its social media presences.

Often, Facebook pages or Twitter accounts remain and stagnate. Former or potential customers are unsure if the business is gone, or if it is still around and just inactive on social media. Some businesses establish a social media page and then never update it at all, which adds to the “Are they out-of-business, or are they just not active here?” confusion. These ghosts of past businesses are frustrating for customers. Continue reading