Grit… and Resilience
These have always been important things for a small business to have, but in these trying times, how can you get or increase yours?
I am excited to announce that I’ve been selected to speak at the Small Business Grit Virtual Summit Series, May 18-29, 2020. The theme of the summit is “Resilience,” and my presentation topic will be “Consistency: The Key to Creating and Maintaining a Brand Image.” Continue reading
A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”
Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.
This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.
How do you stand out? How do you connect with your website visitors? Continue reading