Websites for restaurants have many needs in common with websites for general retail shops. But there are many other ways on the internet for customers to find out about restaurants – Yelp, OpenTable, TripAdvisor, and Zomato, for instance. Because there are these online options, some restaurants opt to just have a listing on those sites, and to forego the trouble of setting up their own website.
However, relying on listings managed and updated by others is a quick way to lose control over your restaurant’s public face. Fake negative reviews on sites like Yelp and TripAdvisor have caused a lot of trouble for some business owners. Restaurant owners need to have control over their own information and the best way to do this is to establish an official website. Continue reading