Sharing inspirational quotes and memes is part of what makes social media … well … social. However, there are some tips to keep in mind when you are sharing quotes and memes on the social media accounts for your business.
Make sure you promote yourself.
I see many small businesses, entrepreneurs, consultants, and coaches caught up in the circle of sharing advice by famous people, or by big name business competitors. Instagram is filled with quotes by folks like Gary Vaynerchuk and Elon Musk (who, quite frankly, don’t need all that extra free exposure).
Don’t fall into the trap of always promoting the wise words of others – especially if you are sharing gifs and graphics that feature a competitor’s website! You’re pretty much driving your potential clients to them.Continue reading