Have you ever seen a shop with an empty display window?

So why are you leaving these digital spaces blank?

I don’t know about you, but I love window shopping. Even if I don’t need anything, it’s fun to see how some shops get very creative about the displays in their windows. Tailors in my neighborhood have some truly eye-grabbing ones.

And most stores will change their displays according to the season or the next upcoming holiday. One glance will tell you whether Christmas, Halloween, or Valentine’s Day is on its way.

Would you leave a shop window empty when you know it’s a good way to attract customers? I don’t think you would.

Continue reading

Should You Consider a Selfie Station to Promote Your Business?

I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.

Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading