Don’t Wait Til Pigs Fly

I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.

We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading

Every Big Project Starts with an Idea

Building under construction

The entire city of Berlin is like one big construction zone. Everywhere you look, buildings are in some stage of going up or being renovated. It seems that the scaffolding will never go away.

Every big project starts with an idea. Then, perhaps the terror at thinking about all the steps it will take and the amount of time that needs to be invested. Continue reading