Take Your Text from Jargon to Cliché to Your Brand Voice

I have a problem with jargon. Many businesses think that using a lot of industry-specific terminology in their marketing materials makes them sound more impressive.

“Pimp your SEO for killer ROIs!”

But it doesn’t make you sound impressive. It sounds fake. It sounds like one of any number of jargon-spewing social media accounts I see out there featuring some 20-something guy in a suit standing next to an expensive car and claiming to make six figures per month. Continue reading

A Few Words about Jargon

In the great sea of online information about how small businesses, nonprofits, and freelancers can use social media to reach more customers, I’ve noticed a troubling thing: most of the information is geared towards people who already know the lingo.

Those who make it their business to write about or teach online marketing need to make sure they’re not excluding professionals who aren’t familiar with the jargon.

Jargon Blog Post ImageImagine walking into your first beginner ballet class and having the instructor say “Alright class, get into first position,” without actually explaining or demonstrating ‘first position’ to newcomers. You’d likely find yourself looking at the other students to see what they’re doing. What if they’re not setting good examples to follow? Continue reading