We know we’ll never be able to rival Grammar Girl’s fabulous blog, but we do like to occasionally post our own tips for those who are writing their own content.
One of the biggest problems we see when we copy edit is the confusion as to when “its” should be used and when “their” is more appropriate.
“Its” as a possessive is used for singular nouns, while “their” is used for plural nouns. Is the word “company” singular or plural? It’s singular – so the correct pronoun to use is “it,” meaning the correct possessive word to use will be “its.” Continue reading