5 Essential Things Your Pitch Deck Should Say About You

Guest Post by Peter Geyer, MBA

You have finally scheduled a meeting with a potential investor to fund your new company.

You only have a few minutes to convince them that you are their perfect future partner.

Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.

The investor is not impressed.

But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?

Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading

Report from Startup Safary Berlin — Part 3

If you missed Post #1, click here. For Post #2, click here.

The final of three events I attended through Startup Safary Berlin 2015 was in the historically-fascinating offices of Axel Springer Plug&Play Accelerator, on Markgrafenstrasse, in Kreuzberg.

The first floor of the building – where the accelerator program is located – used to be the “emergency” editing suite for Axel Springer journalists during politically charged times. The Axel Springer building is nearby and during bomb threats the editors would relocate to the Markgrafenstrasse location so that the Bild newspaper could continue to publish on time. More recently, the artist Clemens von Wedel used the space, and the graffiti he left on the walls remains to provide atmosphere for the visiting startups who participate in the accelerator program.

Graffiti in the offices of the Accelerator.
Graffiti in the offices of the Accelerator.

Axel Springer Plug&Play Accelerator was founded in 2013 as a joint effort between German publisher Axel Springer SE and the Plug and Play Tech Center, an accelerator founded in California. Three times per year, the Accelerator offers a three-month program to startups whose projects are accepted from among the many applicants. Continue reading