Should You Consider a Selfie Station to Promote Your Business?

I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.

Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading

Helpful Tools for Small Businesses – Apps & Websites

I have been collecting information about a wealth of helpful tools for small businesses – some of which are apps, and some of which are websites. Because small businesses are always concerned about cost, my reviews will focus on the helpful tools that have a free basic version, but that can be upgraded as your business expands.

Here’s a look at three of the tools I’ve been looking at (and using) over the past few months.

Ripl

Ripl is an app that helps you create animated images to promote your business. There is a free basic service, which includes a limited number of templates and font/color options. The animated images are created as short MOV files, which can then be uploaded to your social media profiles, or put on a website. Continue reading