Every Big Project Starts with an Idea

Building under construction

The entire city of Berlin is like one big construction zone. Everywhere you look, buildings are in some stage of going up or being renovated. It seems that the scaffolding will never go away.

Every big project starts with an idea. Then, perhaps the terror at thinking about all the steps it will take and the amount of time that needs to be invested. Continue reading

“Your Stories” Q&A Interview

 

Thanks to Emma Burford, founder/publisher at Business Rocks Women, for this interview on the Business Rocks: Digital Marketing for Women website.

In the interview, she asks about my early entrepreneurial endeavors, as well as for my top 3 tips for women in business (It’s okay, guys, these apply to men in business, as well!). Continue reading

How Do You React to Mistakes?

I hear it all the time – “If you’re not making mistakes, you’re not trying anything new.”

While it’s comforting to hear that everyone makes mistakes, they can be a small blow to the ego. I’ve made lots of mistakes over my professional career. Some still stick in my mind and return from time to time to serve as cautionary tales.

It’s great to learn from mistakes and look back on them. But another important factor in the experience is how you react to the mistake at the time. Continue reading

Stand out from Competitors by Taking Your Own Stock Photos

Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.

I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.

There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading

5 Successful Blog Post Starters

I know many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can be the most difficult part of the blog writing process.

To help, here are five successful blog post starters to inspire you!

  1. The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where I Get My Blog Post Ideas,” leads off with my own experience in finding ideas for posts.

Continue reading