The Client of My Client Is Also My Client

I ran into a problem creating text for a client’s website earlier this year.

We had a full-day workshop, during which she talked excitedly about the history of her business, how she helps her clients, and what she wanted out of the new website text.

During that full-day workshop, I took extensive notes.

Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading