How to Be Properly Possessive

I know I’ll never be able to rival Grammar Girl’s fabulous blog, but I do like to occasionally post my own tips for those who are writing their own content.

One of the biggest problems I see when I copy edit is the confusion as to when “its” should be used and when “their” is more appropriate.

“Its” as a possessive is used for singular nouns, while “their” is used for plural nouns. What is the word company? Singular or plural? Singular – so the correct pronoun to use is “it,” meaning the correct possessive word to use will be “its.” Continue reading

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