I’ve read many articles heralding the growth of the ‘gig economy’ and every single time I see that term it makes me cringe. The truth is, I hate the term ‘gig economy’ and its partner term, ‘gig worker.’
Bands play gigs. A gig is something short-term. You play a gig, and then you move on to the next gig.
But I will never call myself a gig worker. I am not working gigs. I am working with clients, and I prefer to create long-term relationships with my clients. I like working on multiple, recurring projects – NOT gigs – so that I get to know my clients’ businesses as thoroughly as any of their staff. Continue reading