Before You Promote Your Event on Instagram…

I’ve been hanging out on Instagram a lot more lately (follow me here!), and I’ve noticed a big problem that small businesses and coaches are running into with event promotions – especially since so many people are now hosting online events.

Due to Instagram’s algorithm, you can’t be sure that your event announcement will be seen before your event happens! Your followers have no ability to see posts in chronological order, as they can with Facebook (the Most Recent option for the Newsfeed), Twitter (option to “See Latest Tweets first”), or LinkedIn (option for “Recent” instead of “Top”).

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Things I’ve Learned from Podcasts – #11

It’s been a while since I last posted my takeaways from podcasts I’ve listened to, so here’s a couple of reviews for you.

Through the Noise: Getting Social, #12 – Online Communities and Social Media

In this episode, Lauren Wolfe – Branding, Marketing, and Communications Executive for Results Direct – talks with the hosts, Kiki L’Italien and Blake Althen, about how to keep online communities engaged.

My Takeaways

How do you organize communities online? Lauren says “Don’t try to figure out which platform is best based on demographics. Figure out how you like to communicate and base your community around how you prefer to communicate.”

How do you get people involved and fired up about the community? Lauren advises to “Ask them!” Asking people to get involved and giving them examples of how they can get involved is the best way. Continue reading