Last year, we helped a client with text for a few explainer videos.
When they sent the draft text to us, they said they needed it trimmed to under 250 words to fit a 60-second video. Unfortunately, the text they sent was nearly 400 words.
They were trying to fit a lot in. They introduced two characters, explained their positions and their problems, introduced the company’s product, and then went on to detail every feature and benefit.Continue reading