Before You Promote Your Event on Instagram…

I’ve been hanging out on Instagram a lot more lately (follow me here!), and I’ve noticed a big problem that small businesses and coaches are running into with event promotions – especially since so many people are now hosting online events.

Due to Instagram’s algorithm, you can’t be sure that your event announcement will be seen before your event happens! Your followers have no ability to see posts in chronological order, as they can with Facebook (the Most Recent option for the Newsfeed), Twitter (option to “See Latest Tweets first”), or LinkedIn (option for “Recent” instead of “Top”).

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For Event Promoters: A simple fix to prevent wasted time and energy

As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.

IMG_7867When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.

Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading