“If you build it, he will come.” So goes the memorable line from the movie Field of Dreams. Often, this is also what people think when they build a website – “If I build it, customers will come!”
Whether you are a small business, a nonprofit, a consultant, or a creative writer, you might think that having a website will automatically make you visible to potential customers or readers. But is being visible enough to convert website visitors to actual sales?
If your website is the most important part of your online marketing efforts — and yet you find yourself wondering why you don’t get enough traffic or why you just can’t seem to get your website visitors to buy your products, books, or services — it helps to think your way through what you really want your website to do for your potential customers.
Here are five “Whys” you should ask yourself, to determine if your website is meeting the needs of your potential customer, and if it’s making the case for them to buy your product or use your service. Continue reading