We’ve have led dozens of writing workshops over the past 10+ years. One of the workshops was on “the art of revision” for creative writing projects.
We were surprised to learn that some writers assumed that if their first draft was unsatisfactory, they needed to throw it out and start over with a different piece of writing. These writers felt liberated when they found out that very famous authors always went through multiple drafts of their work before they got that final draft that everyone now knows as a masterpiece of literature.
You may not think of your blog post or newsletter article as a “potential masterpiece” of literature, but it should relieve you to know that no one ever writes something perfectly the first time they put pen to paper (or fingers to computer keyboard).
Meters? Kilometers? Yards? Miles?
Distances and measurements are tricky when you are reaching out to English-speaking clients. You need to ask yourself: Which English does my ideal client use?
With our German clients, we always have to ask at the start of any project: Are you specifically focused on the American market or the British and English-speaking European market?
Last year, we helped a client with text for a few explainer videos.
When they sent the draft text to us, they said they needed it trimmed to under 250 words to fit a 60-second video. Unfortunately, the text they sent was nearly 400 words.
They were trying to fit a lot in. They introduced two characters, explained their positions and their problems, introduced the company’s product, and then went on to detail every feature and benefit.
Are you confusing and losing potential clients with your alphabet soup?
Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.
If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.