My New Book Is Available!

BrandingForBeginners.frontI’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!

Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading

Branding for Beginners: A workshop and a book

This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!

On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading

Things I’ve Learned from Podcasts – #10

The second 2017 installment in my series of posts about podcast episodes I’ve listened to recently offers some important takeaways for you.

Create Your Own Life with Jeremy Ryan Slate, #91 – How to Get Referrals

In this episode, Slate talks about how podcasting has really helped him understand how to get referrals. While most of the episode talks about how he got started in podcasting and some of the great people he’s had the chance to interview, here are the important takeaways about getting customer referrals. Continue reading

Why I Will Never Call Myself a ‘Gig Worker’

I’ve read many articles heralding the growth of the ‘gig economy’ and every single time I see that term it makes me cringe. The truth is, I hate the term ‘gig economy’ and its partner term, ‘gig worker.’

BandBands play gigs. A gig is something short-term. You play a gig, and then you move on to the next gig.

But I will never call myself a gig worker. I am not working gigs. I am working with clients, and I prefer to create long-term relationships with my clients. I like working on multiple, recurring projects – NOT gigs – so that I get to know my clients’ businesses as thoroughly as any of their staff. Continue reading

Get Your Bloggers on the Same Page with a Style Guide

Many companies have several employees who regularly contribute posts to the company blog. But how do you make sure that all of your bloggers are “on the same page” when it comes to frequently used terms, corporate lingo, and tone?

SamePageI copy edit blog posts for several clients, and I recommend the use of a “Brand Style Guide” that can either be distributed to all of the bloggers, or simply used by the copy editor (whose job it is to ensure consistency throughout all of the company’s marketing text – both digital and print).

What goes into the style guide? Here are a few of the things I regularly include for my clients, and which I highly recommend if you want to start setting up a style guide for your own company. Continue reading

How Copy Editing and Branding Go Hand-in-Hand

When you are establishing and maintaining a brand identity for your business, you need to pay close attention to your text across all of your digital and physical marketing materials. Consistency is of utmost importance in making sure potential customers have a clear understanding of your brand.

brands-floodAs a copy editor, I’ve seen the common problems small businesses have when they are trying to establish their brand identity and gain recognition among potential customers. But it’s not just small businesses that have problems maintaining consistency in their business marketing materials. Every established business goes through staff changes – and when staff changes, it may take new employees a little time to memorize the branding identity manual carefully crafted by their new employer.

This is why it’s crucial to have a good copy editor review your materials. Here are the key branding elements I focus on when I am copy editing for businesses. If you have a copy editor on staff, they need to ensure the consistency of these elements.

1 – Consistency in references to your company name.

Every person in your company – especially every person on your marketing team (including the interns who post on your social media channels) – needs to know the rules for spelling, punctuating, formatting, and capitalizing your company’s full name and common name. Even if they do know the rules, mistakes happen, and this is where having a copy editor review your website and brochure text can help.

Continue reading