She’s ruined “joy” for the rest of us…

I’m just going to step right out there and say it: Marie Kondo has made it impossible for anyone else to say that something should “spark joy” without being seen as a copycat.

But that’s okay. We should all be trying to find that one phrase that will be linked so closely with our business that no one can hear it without thinking about our business.

I’m thinking about this because I recently saw someone use the hashtag #sparkjoy on one of their posts.

Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading