A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”
Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.
This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.
How do you stand out? How do you connect with your website visitors? Continue reading
I’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!
Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading
This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!
On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading
Many companies have several employees who regularly contribute posts to the company blog. But how do you make sure that all of your bloggers are “on the same page” when it comes to frequently used terms, corporate lingo, and tone?
I copy edit blog posts for several clients, and I recommend the use of a “Brand Style Guide” that can either be distributed to all of the bloggers, or simply used by the copy editor (whose job it is to ensure consistency throughout all of the company’s marketing text – both digital and print).
What goes into the style guide? Here are a few of the things I regularly include for my clients, and which I highly recommend if you want to start setting up a style guide for your own company. Continue reading