Don’t Wait Til Pigs Fly

I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.

We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading

My New Book Is Available!

BrandingForBeginners.frontI’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!

Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading