Pinterest for Entrepreneurs: Why?

Sure, when Pinterest first started out it was used by lots of people to post recipes and crafting ideas. But that’s all changed now. If you haven’t checked the platform out lately, I bet you’d be surprised to see that Forbes, Wired, Small Business Trends, WeWork, and even Gary Vaynerchuk are all on it.

Before you roll your eyes and say “Oh no, not another social media channel I need to be posting on!” let me explain why I am on it, why I find it so valuable, why I don’t really spend a lot of time on it, and why you should not upload another blog post without making sure you have at least one Pinterest-ready graphic for it (even if you’re not on Pinterest!). Continue reading

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Before You Share Old Blog Posts, Do This

I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading

Stand out from Competitors by Taking Your Own Stock Photos

Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.

I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.

There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading

5 Successful Blog Post Starters

I know many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can be the most difficult part of the blog writing process.

To help, here are five successful blog post starters to inspire you!

  1. The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where I Get My Blog Post Ideas,” leads off with my own experience in finding ideas for posts.

Continue reading

Things I’ve Learned from Podcasts – #6

Here’s another installment in my series of posts about podcast episodes I’ve listened to recently, along with “my takeaways” from each.

The Accidental Creative Podcast – Todd Henry, “Overcoming Creative Roadblocks”

My takeaways: Henry relates the way a friend’s teacher described the process of a creative endeavor. It’s a U-shape, like standing atop a mountain and looking over at your goal, which is on top of the mountain across a valley. When you start on your journey, you can see your goal clearly. However, when you get down into the valley, that’s where things get thick, and it becomes easy to lose sight of the goal. Henry says the great lie we tell ourselves is that the hardest part of any creative project is getting started but, in reality, the hardest part is in the valley, where we are tested in the following ways. Continue reading

You’ve Published Your Blog Post, Now What? – A Handy Checklist

MarienburgerPlatz.horizontalI write a lot about blogging because I see it as one of the best ways to demonstrate your value to potential clients. Blogging takes effort. After you click publish, you want to make sure folks see it – and you want to extend its life beyond the hour and day that it is published.

How do you get the most traction from a blog post? Here are some ideas:

* Post a link to it from your social media channels, such as your Facebook page, Twitter account, Google+, LinkedIn, etc. Continue reading

Where I Get My Blog Post Ideas

There are dozens – if not hundreds – of web sites that offer information about how to come up with ideas for blog posts. They list tips like “Use insights gathered from or related to a popular movie or TV show” or “Write a how-to post based on your expertise.”Typewriter2

I admit that I’ve been amassing a wealth of these types of tips. I’ve even checked out a few of the “random blog post idea generator” web sites that are out there. But I haven’t used any of them yet. I am not ruling out the possibility of ever using these resources for ideas, but let me share with you my personal sources.

Where do I get my blog post ideas? Continue reading