Are you confusing and losing potential clients with your alphabet soup?
Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.
If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.
We’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.
However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.
Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading
Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.
I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.
There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading
Many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can often be the most difficult part of the blog writing process.
If you are in need of tips on how to start writing a blog post, here are five successful blog post starters to inspire you!
- The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where to Get Blog Post Ideas,” leads off with our own experience in finding ideas for posts.
Blogging is one of the best ways to demonstrate your value to potential clients and to improve your position in search results. However, blogging takes effort. After you click publish, you want to make sure folks see it – and you want to extend its life beyond the hour and day that it is published.
How do you get the most traction from a blog post? Here are some ideas:
* Post a link to it from your social media channels, such as your Facebook page, Twitter account, Instagram, LinkedIn, etc. Continue reading
There are dozens – if not hundreds – of web sites that offer information about how to come up with ideas for blog posts. They list tips like “Use insights gathered from or related to a popular movie or TV show” or “Write a how-to post based on your expertise.”
We admit that we’ve been amassing a wealth of these types of tips, but we haven’t used any of them yet. Let us share with you our personal sources.
Where do we get blog post ideas? Continue reading
Many companies have several employees who regularly contribute posts to the company blog. But how do you make sure that all of your bloggers are “on the same page” when it comes to frequently used terms, corporate lingo, and tone?
I copy edit blog posts for several clients, and I recommend the use of a “Brand Style Guide” that can either be distributed to all of the bloggers, or simply used by the copy editor (whose job it is to ensure consistency throughout all of the company’s marketing text – both digital and print).
What goes into the style guide? Here are a few of the things I regularly include for my clients, and which I highly recommend if you want to start setting up a style guide for your own company. Continue reading