Tips for Using Acronyms in Your Business Writing

Are you confusing and losing potential clients with your alphabet soup?

Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.

If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.

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You’ve Published Your Blog Post, Now What? – A Handy Checklist

MarienburgerPlatz.horizontalI write a lot about blogging because I see it as one of the best ways to demonstrate your value to potential clients. Blogging takes effort. After you click publish, you want to make sure folks see it – and you want to extend its life beyond the hour and day that it is published.

How do you get the most traction from a blog post? Here are some ideas:

* Post a link to it from your social media channels, such as your Facebook page, Twitter account, Google+, LinkedIn, etc. Continue reading