“I wish I had this book when I was starting my business. I would have saved the hundreds of dollars that I spent hiring someone for my company’s branding.” – Pacita Floriam Florida, Business & Life Coach, The Emboldened Life
Want to save time, effort, and money when marketing your business?
Branding for Beginners is here to help you and your small business. Many business owners and entrepreneurs think they are too small to worry about branding. That’s just not true!
Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Branding for Beginners walks you through the steps to create a Brand Style Guide – a cheat sheet for the way you talk about your business.
5 Reasons Your Business or Nonprofit Will Benefit from Having a Brand Style Guide
- You take control of your image – don’t let competitors tell your customers what you stand for
- You save time when creating marketing materials – no more rushing around trying to figure out “how you said it last time”
- Your customers easily understand who you are and what you do – your staff writers all sound like they work for the same company
- You show that you take yourself seriously – put forward a clear, consistent, recognizable image
- Without a style guide, you risk getting lost among your competition– stand out with a clear message
As a professional copy editor and copy writer, I’ve spent more than 20 years helping small businesses, nonprofits, and independent consultants market themselves better through their business texts. I know that small businesses have time and monetary limitations that big corporations don’t.
That’s why I’ve pulled my knowledge and expertise together into Branding for Beginners – to help small businesses be competitive without needing to spend a lot of time or money.
Stop Wasting Time Trying to Remember What You Did “Last Time” – Create a Brand Style Guide!
I believe that small businesses LIKE YOURS are the key to a thriving economy, and I believe you deserve access to the same kind of tools that big corporations use to attract customers.
Here’s what others have to say about Branding for Beginners:
“Very easy to read. You get right to the point without fluff … The book gave us a clear path to branding … Our first order of business is to create a brand style guide. I knew a lot of what you mention, but I have never seen it organized so well. Using your book we are completing a template for our business and a thorough plan. Thanks.” – Gary Wargo, President & Financial Advisor, Mid Georgia Financial Group
“First of all, I’d like to thank Bernadette for writing this book. I learned a lot from it. This book is easy to read and full of useful tips. Whether you are a start-up, an entrepreneur or a company that has been in business for a while – I am sure you’ll find this book useful. Geyer has a lot of experience with companies and individuals from a variety of industries. And when it comes to marketing, she’s an expert in knowing what is essential for your business success. I highly recommend this book to everyone who wants to be consistent and successful building a brand that sells.” Sabine Osmanovic, Owner, Life Coaching Berlin
“This book on branding is an easy read, and it gives you strategies and specific steps on how to establish your company’s brand image, whether you are a startup or have been in business for quite some time. What sets this book apart from others is the accompaniment of a template where you can fill out as you move through each chapter. It’s so easy to do! I recommend this book to anyone who wants to have a company with a consistent message to its employees, clients or suppliers. I wish I had this book when I was starting my business. I would have saved the hundreds of dollars that I spent hiring someone for my company’s branding.” Pacita Floriam Florida, Business & Life Coach, The Emboldened Life
“In today’s 24/7, constantly connected world, ‘Branding for Beginners’ offers the perfect recipe for ensuring business owners adopt the best logo and style for their business. Geyer understands that running a business is more than a full-time job, and her templates and worksheets reduce the time I will spend on keeping my style and logo consistent on all business communications. Customers will be immediately aware of what my business stands for when they see my logo or hear its tag line in any medium.” Serena Agusto-Cox, Owner, Poetic Book Tours