I know I’ll never be able to rival Grammar Girl’s fabulous blog, but I do like to occasionally post my own tips for those who are writing their own content.
One of the biggest problems I see when I copy edit is the confusion as to when “its” should be used and when “their” is more appropriate.
“Its” as a possessive is used for singular nouns, while “their” is used for plural nouns. What is the word company? Singular or plural? Singular – so the correct pronoun to use is “it,” meaning the correct possessive word to use will be “its.” Continue reading
Here’s another of my savable, printable, bulletin-board-pinnable infographics. The topic: WHAT vs. WHICH.
Use of these two words when asking questions can be confusing for some folks, which is why I have created a fun way of remembering. Continue reading
Do you remember when the theatrical show STOMP hit the scene in the early ‘90s and – suddenly – every advertisement had the same percussive stomping audio track? No matter whether it was cars or sports shoes (maybe even bathroom cleaner?), for a while there, it seemed like one advertising agency was using the same ad format and sound for all of its clients.
For businesses that create content for other businesses, how do you avoid having all of your clients’ materials sound exactly the same? Continue reading