A Few Words about Jargon

In the great sea of online information about how small businesses, nonprofits, and freelancers can use social media to reach more customers, I’ve noticed a troubling thing: most of the information is geared towards people who already know the lingo.

Those who make it their business to write about or teach online marketing need to make sure they’re not excluding professionals who aren’t familiar with the jargon.

Jargon Blog Post ImageImagine walking into your first beginner ballet class and having the instructor say “Alright class, get into first position,” without actually explaining or demonstrating ‘first position’ to newcomers. You’d likely find yourself looking at the other students to see what they’re doing. What if they’re not setting good examples to follow? Continue reading

How Copy Editing and Branding Go Hand-in-Hand

When you are establishing and maintaining a brand identity for your business, you need to pay close attention to your text across all of your digital and physical marketing materials. Consistency is of utmost importance in making sure potential customers have a clear understanding of your brand.

brands-floodAs a copy editor, I’ve seen the common problems small businesses have when they are trying to establish their brand identity and gain recognition among potential customers. But it’s not just small businesses that have problems maintaining consistency in their business marketing materials. Every established business goes through staff changes – and when staff changes, it may take new employees a little time to memorize the branding identity manual carefully crafted by their new employer.

This is why it’s crucial to have a good copy editor review your materials. Here are the key branding elements I focus on when I am copy editing for businesses. If you have a copy editor on staff, they need to ensure the consistency of these elements.

1 – Consistency in references to your company name.

Every person in your company – especially every person on your marketing team (including the interns who post on your social media channels) – needs to know the rules for spelling, punctuating, formatting, and capitalizing your company’s full name and common name. Even if they do know the rules, mistakes happen, and this is where having a copy editor review your website and brochure text can help.

Continue reading