Things I Did in 2019 that Surprised Me

This won’t be the typical end-of-year roundup blog post. I’m not going to talk about all the things I accomplished or all the things I wanted to accomplish but didn’t. Instead, I’m going to focus on the things I did in 2019 that – when the year started – I had no idea I would be doing.

First – the things I did professionally…

1. Was interviewed on six podcasts.

This surprised me because I actually stepped out of my comfort zone this year to reach out to podcast hosts to pitch myself as a guest. The mere fact that I actually did it surprised me and has encouraged me to continue to pitch myself to podcasts in 2020. Continue reading

What’s in Your Email Signature?

LaptopWhen people think about copy and text, they typically think about longer documents, such as website pages and blog posts. Social media posts may spring to mind, too. But there are smaller snippets of copy that are just as important.

Think about your email signature, for instance. Do you have one? If so, what information does it include? Could it be more effective? Continue reading

Things I’ve Learned from Podcasts – #10

The second 2017 installment in my series of posts about podcast episodes I’ve listened to recently offers some important takeaways for you.

Create Your Own Life with Jeremy Ryan Slate, #91 – How to Get Referrals

In this episode, Slate talks about how podcasting has really helped him understand how to get referrals. While most of the episode talks about how he got started in podcasting and some of the great people he’s had the chance to interview, here are the important takeaways about getting customer referrals. Continue reading

Banner Text Dos and Don’ts

Most of my blog posts revolve around online marketing. With this post, I’m going “old school” and talking about physical banners. You know, the ones you see hanging at conferences, community festivals, conventions, and sporting events?

Many businesses – from large national retailers to small local service providers – see sponsorships as a way to both promote their company and show their support for an event or a community facility. Whether you are simply putting your logo on an event poster, or leasing a permanent sign as a sponsor for a local sports team, here are some things to consider. Continue reading

Things I’ve Learned from Podcasts – #9

Here’s the first 2017 installment in my series of posts about podcast episodes I’ve listened to recently, along with “my takeaways” from each.

Beyond the To-Do List, #136 – Minimalism: Joshua Becker on paying the proper attention to the right things.

Host Erik Fisher interviewed Joshua Becker, author of Simplify and The More of Less. While many think they need to pare down everything, get rid of everything, the interview

Buy this book

highlighted that the goal is really not to eliminate everything, but to eliminate what is not necessary. Becker used the advance from his first book to found The Hope Effect, dedicated to improving the lives of orphans.

My takeaways:

* Thinking about your email inbox, paring it down, it’s not about having zero things in your inbox, but about having the right things. Continue reading

Thanks for a Great 2016!

As the year draws to a close, I want to express my appreciation to all of the wonderful clients with whom I worked in 2016:

  • Chimera Prime
  • Cuisine de la Marie (Marylise Fabro)
  • Fonpit
  • Gerriet Danz
  • Hostme
  • iExplore Media
  • Jekel + Team
  • The Linus Group
  • Madavor Media, LLC (The Writer magazine)
  • Meerkat Press
  • Paste Magazine
  • Pleexy
  • Radiant Media Labs (Deborah Ager)
  • René Borbonus
  • SO! Sabine Osmanovic
  • Syncano, Inc.
  • WOW! Women on Writing
  • The Writer’s Center

I value the great relationship I have formed with you in 2016 and look forward to our continued cooperation in 2017!


5 Successful Blog Post Starters

I know many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can be the most difficult part of the blog writing process.

To help, here are five successful blog post starters to inspire you!

  1. The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where I Get My Blog Post Ideas,” leads off with my own experience in finding ideas for posts.

Continue reading

Why I Will Never Call Myself a ‘Gig Worker’

I’ve read many articles heralding the growth of the ‘gig economy’ and every single time I see that term it makes me cringe. The truth is, I hate the term ‘gig economy’ and its partner term, ‘gig worker.’

BandBands play gigs. A gig is something short-term. You play a gig, and then you move on to the next gig.

But I will never call myself a gig worker. I am not working gigs. I am working with clients, and I prefer to create long-term relationships with my clients. I like working on multiple, recurring projects – NOT gigs – so that I get to know my clients’ businesses as thoroughly as any of their staff. Continue reading