I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.
We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading
Looking to get booked on podcasts? Learn from my experiences.
At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.
In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading
Guest Post by Peter Geyer, MBA
You have finally scheduled a meeting with a potential investor to fund your new company.
You only have a few minutes to convince them that you are their perfect future partner.
Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.
The investor is not impressed.
But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?
Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading
Sending a big thanks to Emma Burford at Business Rocks for featuring me and my book – Branding for Beginners – on her Business Rocks website as part of her Author’s Spotlight series.
Emma asks me questions about the inspiration for the book, challenges I faced while writing it, as well as my Top 3 Book Tips for people who want to write their own book.
You can check it out at this link.
Thanks to Emma Burford, founder/publisher at Business Rocks Women, for this interview on the Business Rocks: Digital Marketing for Women website.
In the interview, she asks about my early entrepreneurial endeavors, as well as for my top 3 tips for women in business (It’s okay, guys, these apply to men in business, as well!). Continue reading
I’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!
Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading
This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!
On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading
Some businesses operate year-round, but have a predictable “slow season,” while other businesses have a season (or, at least a month or two) when their business has very little client work at all. Some potential examples of the latter are landscapers, exterior painters, swimming pool cleaners, etc.
With spring on the way in the Northern Hemisphere, thoughts turn to spring cleaning – indoors and outdoors. Some folks will busy themselves doing a thorough cleaning inside their house or apartment, while others will head outdoors and work on their gardens and yards.
We’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.
However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.
Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading
I’ve been thinking a lot lately about Expectation Escalation. Sometimes, we have to go above-and-beyond the usual amount we accomplish in one day. That’s natural. But just the mere fact that we could do it one day can sometimes lead to the expectation that you can always operate at that level. It’s like being able to sprint fast for 50 meters, and then having everyone expect you to run that fast all the time.
On my weekly calendar, I write down what I want to accomplish each week. Then, I break it down by day to fit those tasks in with my daily client work. Some days, I accomplish everything on the To-Do list and then have time to spare. Some days, I add to the To-Do list, figuring I must not have done enough, or I was too easy on myself. Continue reading