Are you confusing and losing potential clients with your alphabet soup?
Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.
If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.
Grit… and Resilience
These have always been important things for a small business to have, but in these trying times, how can you get or increase yours?
I am excited to announce that I’ve been selected to speak at the Small Business Grit Virtual Summit Series, May 18-29, 2020. The theme of the summit is “Resilience,” and my presentation topic will be “Consistency: The Key to Creating and Maintaining a Brand Image.” Continue reading
I have a problem with jargon. Many businesses think that using a lot of industry-specific terminology in their marketing materials makes them sound more impressive.
“Pimp your SEO for killer ROIs!”
But it doesn’t make you sound impressive. It sounds fake. It sounds like one of any number of jargon-spewing social media accounts I see out there featuring some 20-something guy in a suit standing next to an expensive car and claiming to make six figures per month. Continue reading
A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”
Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.
This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.
How do you stand out? How do you connect with your website visitors? Continue reading
I had a great conversation with Nancy Becher, Business Strategist and host of the “Don’t Wait Til Pigs Fly” podcast. In this episode, we talked all about the importance of consistency – not just in branding, but in everything you do.
We also talked about things people need to know when hiring a copywriter to help them with business texts. Continue reading
I wrote the featured article for the 29 November 2019 issue of Funds for Writers, published weekly by Hope Clark, in which I talk about the various options that exist for freelance writers and journalists who want to have an online portfolio of past projects to show to editors. Below is a short excerpt.
Freelance writers are typically asked to provide clips of previous publications when they pitch articles to a new publication. No matter if it’s for a print or online magazine, the editor wants to see that you have a good track record and to check out your writing style. Continue reading
Looking to get booked on podcasts? Learn from my experiences.
At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.
In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading
I’m very excited that my author website is listed as one of “49 Inspirational Resources for Small Business Owners,” thanks to One-Click Lindsey, the web strategy expert!
Geyer also provides both editorial and translation services to small businesses, entrepreneurs, as well as creatives. She also helps those authors preparing manuscripts for submission and publishers in need of a copy editor/proofreader. She translates books for German businesses, authors, and professional speakers wishing to reach an English-speaking audience as well.
You can check out the complete listing here.
Image credit: One-Click Lindsey
Whether you are a freelance writer or marketing a business, you will no doubt spend a lot of time pitching articles to publications. Book coach Deborah Ager interviewed me about the process and in this video, I offer my #1 tip for getting your article published.
Check it out below…
Mastering Presence: The #1 Way to Get Your Next Article Published from Deborah Ager on Vimeo.
Guest Post by Peter Geyer, MBA
You have finally scheduled a meeting with a potential investor to fund your new company.
You only have a few minutes to convince them that you are their perfect future partner.
Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.
The investor is not impressed.
But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?
Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading