Pinterest for Entrepreneurs: Why?

Sure, when Pinterest first started out it was used by lots of people to post recipes and crafting ideas. But that’s all changed now. If you haven’t checked the platform out lately, I bet you’d be surprised to see that Forbes, Wired, Small Business Trends, WeWork, and even Gary Vaynerchuk are all on it.

Before you roll your eyes and say “Oh no, not another social media channel I need to be posting on!” let me explain why I am on it, why I find it so valuable, why I don’t really spend a lot of time on it, and why you should not upload another blog post without making sure you have at least one Pinterest-ready graphic for it (even if you’re not on Pinterest!). Continue reading

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Things I’ve Learned from Podcasts – #13

I’ve gotten some great recommendations for new podcasts to listen to over the past few months, so you’ll see those appear alongside some of my favorites that I’ve written about in the past. Here are my takeaways from two podcasts that I recently found very useful.

The Art of Charm, #583 – Impostor Syndrome

In this episode, AJ and Jordan Harbinger discussed Impostor Syndrome, its triggers, and ways you can battle it. For those who are not familiar with the term Impostor Syndrome, it’s when a person feels like they don’t deserve the successes they experience. They feel like an “impostor,” and that they’ve somehow fooled people into believing they are competent and successful. Continue reading

Spring Cleaning for Businesses

springSome businesses operate year-round, but have a predictable “slow season,” while other businesses have a season (or, at least a month or two) when their business has very little client work at all. Some potential examples of the latter are landscapers, exterior painters, swimming pool cleaners, etc.

With spring on the way in the Northern Hemisphere, thoughts turn to spring cleaning – indoors and outdoors. Some folks will busy themselves doing a thorough cleaning inside their house or apartment, while others will head outdoors and work on their gardens and yards.

Continue reading

Before You Share Old Blog Posts, Do This

I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading

Watch Out for Expectation Escalation!

I’ve been thinking a lot lately about Expectation Escalation. Sometimes, we have to go above-and-beyond the usual amount we accomplish in one day. That’s natural. But just the mere fact that we could do it one day can sometimes lead to the expectation that you can always operate at that level. It’s like being able to sprint fast for 50 meters, and then having everyone expect you to run that fast all the time.

On my weekly calendar, I write down what I want to accomplish each week. Then, I break it down by day to fit those tasks in with my daily client work. Some days, I accomplish everything on the To-Do list and then have time to spare. Some days, I add to the To-Do list, figuring I must not have done enough, or I was too easy on myself. Continue reading

How Do You React to Mistakes?

I hear it all the time – “If you’re not making mistakes, you’re not trying anything new.”

While it’s comforting to hear that everyone makes mistakes, they can be a small blow to the ego. I’ve made lots of mistakes over my professional career. Some still stick in my mind and return from time to time to serve as cautionary tales.

It’s great to learn from mistakes and look back on them. But another important factor in the experience is how you react to the mistake at the time. Continue reading

For Event Promoters: A simple fix to prevent wasted time and energy

As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.

IMG_7867When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.

Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading