Before You Promote Your Event on Instagram…

I’ve been hanging out on Instagram a lot more lately (follow me here!), and I’ve noticed a big problem that small businesses and coaches are running into with event promotions – especially since so many people are now hosting online events.

Due to Instagram’s algorithm, you can’t be sure that your event announcement will be seen before your event happens! Your followers have no ability to see posts in chronological order, as they can with Facebook (the Most Recent option for the Newsfeed), Twitter (option to “See Latest Tweets first”), or LinkedIn (option for “Recent” instead of “Top”).

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Join Me at the Small Business Grit Online Summit – May 18-29, 2020

Grit… and Resilience

These have always been important things for a small business to have, but in these trying times, how can you get or increase yours?

I am excited to announce that I’ve been selected to speak at the Small Business Grit Virtual Summit Series, May 18-29, 2020. The theme of the summit is “Resilience,” and my presentation topic will be “Consistency: The Key to Creating and Maintaining a Brand Image.” Continue reading

Before You Share Old Blog Posts, Do This

I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading

For Event Promoters: A simple fix to prevent wasted time and energy

As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.

IMG_7867When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.

Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading

Things I’ve Learned from Podcasts – #11

It’s been a while since I last posted my takeaways from podcasts I’ve listened to, so here’s a couple of reviews for you.

Through the Noise: Getting Social, #12 – Online Communities and Social Media

In this episode, Lauren Wolfe – Branding, Marketing, and Communications Executive for Results Direct – talks with the hosts, Kiki L’Italien and Blake Althen, about how to keep online communities engaged.

My Takeaways

How do you organize communities online? Lauren says “Don’t try to figure out which platform is best based on demographics. Figure out how you like to communicate and base your community around how you prefer to communicate.”

How do you get people involved and fired up about the community? Lauren advises to “Ask them!” Asking people to get involved and giving them examples of how they can get involved is the best way. Continue reading

Should You Consider a Selfie Station to Promote Your Business?

I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.

Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading

Tips for Sharing Quotes & Memes to Your Business’ Social Media Channels

Sharing inspirational quotes and memes is part of what makes social media … well … social. However, there are some tips to keep in mind when you are sharing quotes and memes on the social media accounts for your business.

Make sure you promote yourself.

quote example

I see many small businesses, entrepreneurs, consultants, and coaches caught up in the circle of sharing advice by famous people, or by big name business competitors. Instagram is filled with quotes by folks like Gary Vaynerchuk and Elon Musk (who, quite frankly, don’t need all that extra free exposure).

Don’t fall into the trap of always promoting the wise words of others – especially if you are sharing gifs and graphics that feature a competitor’s website! You’re pretty much driving your potential clients to them.

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Things Small Businesses Can Learn from Street Artists about Standing Out on Social Media

It’s a noisy marketplace out there on social media. When you post on Facebook or Twitter, it can seem like a leaf falling in a forest. Yours is just one among thousands of posts happening across the internet at any given moment.

How do you stand out?

Graffiti and street artists have a similar problem, so there are some great tips we can learn from them to help us stand out on social media. Continue reading

The Call-to-Action: What is it and why do you need to use one?

So, your blog post or newsletter article has really inspired your potential customer. Is that all you want your blog post to do? What’s next? Are you just going to leave them hanging there? What do you want them to do now?

Every blog post or newsletter article you write, every advertisement you create – and probably almost everything you generate to reach out to your potential customers – should have some sort of a “Call-to-Action” (aka CTA).

What is a Call-to-Action? It is just what it sounds like – it’s an invitation to the reader or viewer to take some sort of action. Continue reading

Helpful Tools for Small Businesses – Apps & Websites

I have been collecting information about a wealth of helpful tools for small businesses – some of which are apps, and some of which are websites. Because small businesses are always concerned about cost, my reviews will focus on the helpful tools that have a free basic version, but that can be upgraded as your business expands.

Here’s a look at three of the tools I’ve been looking at (and using) over the past few months.

Ripl

Ripl is an app that helps you create animated images to promote your business. There is a free basic service, which includes a limited number of templates and font/color options. The animated images are created as short MOV files, which can then be uploaded to your social media profiles, or put on a website. Continue reading