Grit… and Resilience
These have always been important things for a small business to have, but in these trying times, how can you get or increase yours?
I am excited to announce that I’ve been selected to speak at the Small Business Grit Virtual Summit Series, May 18-29, 2020. The theme of the summit is “Resilience,” and my presentation topic will be “Consistency: The Key to Creating and Maintaining a Brand Image.” Continue reading
I had a wonderful time being interviewed by Kc Rossi, for her Women Developing Brilliance podcast!
You can take a listen as we talk about:
- Why branding and writing are inseparable
- The secret to keep creative juices flowing
- The biggest benefit to a narrow niche
I wrote the featured article for the 29 November 2019 issue of Funds for Writers, published weekly by Hope Clark, in which I talk about the various options that exist for freelance writers and journalists who want to have an online portfolio of past projects to show to editors. Below is a short excerpt.
Freelance writers are typically asked to provide clips of previous publications when they pitch articles to a new publication. No matter if it’s for a print or online magazine, the editor wants to see that you have a good track record and to check out your writing style. Continue reading
Looking to get booked on podcasts? Learn from my experiences.
At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.
In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading
Whether you are a freelance writer or marketing a business, you will no doubt spend a lot of time pitching articles to publications. Book coach Deborah Ager interviewed me about the process and in this video, I offer my #1 tip for getting your article published.
Check it out below…
Mastering Presence: The #1 Way to Get Your Next Article Published from Deborah Ager on Vimeo.
Guest Post by Peter Geyer, MBA
You have finally scheduled a meeting with a potential investor to fund your new company.
You only have a few minutes to convince them that you are their perfect future partner.
Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.
The investor is not impressed.
But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?
Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading
I love making my to-do lists. I find them to be very helpful. I have one for annual goals, one for longer-term or non-deadline specific goals, and then my weekly calendar with the top 3-4 things that have to be done each day.
However, I realize that I need to also keep a not-to-do list. This list would remind me of things that I should stop doing, or should limit. At the top of this list is to limit my time on social media between 9:00 am and 9:00 pm. Those are the hours in which I work and spend time with my family. At work, I simply don’t open browser tabs for Facebook or Twitter. At home, I leave my smartphone in my purse or on a table, away from where I am sitting.
I also would add to the list the business services that I want to stop providing. It’s the whole 80/20 rule. If 80 percent of my income is derived from 20 percent of my activities, then wouldn’t that mean I should focus on the 20 percent of activities that is bringing in the most income and stop doing the less-satisfying activities that are just not worth it? Continue reading
I’ve been thinking a lot lately about Expectation Escalation. Sometimes, we have to go above-and-beyond the usual amount we accomplish in one day. That’s natural. But just the mere fact that we could do it one day can sometimes lead to the expectation that you can always operate at that level. It’s like being able to sprint fast for 50 meters, and then having everyone expect you to run that fast all the time.
On my weekly calendar, I write down what I want to accomplish each week. Then, I break it down by day to fit those tasks in with my daily client work. Some days, I accomplish everything on the To-Do list and then have time to spare. Some days, I add to the To-Do list, figuring I must not have done enough, or I was too easy on myself. Continue reading
I hear it all the time – “If you’re not making mistakes, you’re not trying anything new.”
While it’s comforting to hear that everyone makes mistakes, they can be a small blow to the ego. I’ve made lots of mistakes over my professional career. Some still stick in my mind and return from time to time to serve as cautionary tales.
It’s great to learn from mistakes and look back on them. But another important factor in the experience is how you react to the mistake at the time. Continue reading
Here’s another of my savable, printable, bulletin-board-pinnable infographics. The topic: WHAT vs. WHICH.
Use of these two words when asking questions can be confusing for some folks, which is why we have created a fun way of remembering. Continue reading