As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.
When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.
Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading
I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.
Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading
It’s a noisy marketplace out there on social media. When you post on Facebook or Twitter, it can seem like a leaf falling in a forest. Yours is just one among thousands of posts happening across the internet at any given moment.
How do you stand out?
Graffiti and street artists have a similar problem, so there are some great tips we can learn from them to help us stand out on social media. Continue reading
So, your blog post or newsletter article has really inspired your potential customer. Is that all you want your blog post to do? What’s next? Are you just going to leave them hanging there? What do you want them to do now?
Every blog post or newsletter article you write, every advertisement you create – and probably almost everything you generate to reach out to your potential customers – should have some sort of a “Call-to-Action” (aka CTA).
What is a Call-to-Action? It is just what it sounds like – it’s an invitation to the reader or viewer to take some sort of action. Continue reading
When people think about copy and text, they typically think about longer documents, such as website pages and blog posts. Social media posts may spring to mind, too. But there are smaller snippets of copy that are just as important.
Think about your email signature, for instance. Do you have one? If so, what information does it include? Could it be more effective? Continue reading
For many businesses, the regular newsletter is the primary way they communicate with past, current, and potential customers. For authors and publishers, it’s the main way they connect with readers. Unfortunately, if your newsletter is missing crucial information, it may not be as useful as it could be at engaging readers or stimulating business. In fact, you may even create a negative reaction in your readers, achieving the opposite of the effect you want.
I’ve copy edited newsletters for many of my clients and subscribed to dozens of others, and here are some things I’ve realized are “must-haves” when you are trying to make the most of your email list.
1. Link to website.
I can’t tell you how many times I’ve received newsletters without links to the sender’s website. Sometimes, there aren’t even links to the products or services being offered. If I read your newsletter and can’t easily click from it to your website, chances are I’m not going to close the email, open my web browser, open a search engine, search for your business name, navigate through the search results to find your company’s website, and then click to visit it. You’ve just lost a potential customer. Are you an author or publisher announcing a new book? If you don’t provide a link to the book or your website, there go your potential sales. Continue reading
When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Are you wasting this valuable space?
I recently scrolled through the list of new followers on my Instagram account and noticed that some of the business accounts following me had no information about their companies in their profiles. None. Not even a link to the business website.
The name of one of the companies was sort of nondescript, and one of its posts was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 1000 other Instagram accounts, they had only a little more than 100 followers themselves. Continue reading