Contributed by Peter R. Geyer
Your business plan is your roadmap to success, and if you have built your own business – and particularly if you have had to seek bank or investor financing – you have probably had to write one.
But once written, how many of you have actually gone back at a later date to update your business plan?
It’s not a bad idea, even if you don’t need another round of bank or investor financing. Merely the act of writing – or updating – a business plan is a good way of refocusing your mind on where your business is going, how it is changing, and how you can keep it on a growth trajectory. Continue reading
Guest Post by Peter Geyer, MBA
You have finally scheduled a meeting with a potential investor to fund your new company.
You only have a few minutes to convince them that you are their perfect future partner.
Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.
The investor is not impressed.
But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?
Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading