I’ve been hanging out on Instagram a lot more lately (follow me here!), and I’ve noticed a big problem that small businesses and coaches are running into with event promotions – especially since so many people are now hosting online events.
Due to Instagram’s algorithm, you can’t be sure that your event announcement will be seen before your event happens! Your followers have no ability to see posts in chronological order, as they can with Facebook (the Most Recent option for the Newsfeed), Twitter (option to “See Latest Tweets first”), or LinkedIn (option for “Recent” instead of “Top”).
Grit… and Resilience
These have always been important things for a small business to have, but in these trying times, how can you get or increase yours?
I am excited to announce that I’ve been selected to speak at the Small Business Grit Virtual Summit Series, May 18-29, 2020. The theme of the summit is “Resilience,” and my presentation topic will be “Consistency: The Key to Creating and Maintaining a Brand Image.” Continue reading
This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!
On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading
As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.
When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.
Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading
I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.
Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading
Valley in Berlin 2017, hosted by Scout24, brought together close to 400 professionals in Berlin’s startup industry for a day of talks, pitches, and networking. There were many speakers whose words I found valuable and inspiring. One thread that connected several of the presentations was the importance of “fluid intelligence” in the new economy – the ability to use past experience to apply to new problems.
It’s not just a matter of individuals needing fluid intel to bring all of their experience and knowledge into the new economy. It’s a matter of vital importance to corporations that have been around for decades, and who must adapt to the new marketplace with either new products or new uses for the products they know how to make. Scout24 is an example of this, itself: it began as an online classified marketplace but has moved into creating a networked marketplace – “to inspire people’s best decisions.” Christian Bubenheim, Senior Vice President of AutoScout24, said in his remarks that this has come to include inspiring innovation not only within larger companies, but also from outside the companies, arising from the needs of the marketplace. Continue reading