Take Your Text from Jargon to Cliché to Your Brand Voice

I have a problem with jargon. Many businesses think that using a lot of industry-specific terminology in their marketing materials makes them sound more impressive.

“Pimp your SEO for killer ROIs!”

But it doesn’t make you sound impressive. It sounds fake. It sounds like one of any number of jargon-spewing social media accounts I see out there featuring some 20-something guy in a suit standing next to an expensive car and claiming to make six figures per month. Continue reading

Interview on Women Developing Brilliance Podcast

I had a wonderful time being interviewed by Kc Rossi, for her Women Developing Brilliance podcast!

You can take a listen as we talk about:

  • Why branding and writing are inseparable
  • The secret to keep creative juices flowing
  • The biggest benefit to a narrow niche

Continue reading