Tips for Using Acronyms in Your Business Writing

Are you confusing and losing potential clients with your alphabet soup?

Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.

If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.

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Interview on Women Developing Brilliance Podcast

I had a wonderful time being interviewed by Kc Rossi, for her Women Developing Brilliance podcast!

You can take a listen as we talk about:

  • Why branding and writing are inseparable
  • The secret to keep creative juices flowing
  • The biggest benefit to a narrow niche

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How Copy Editing and Branding Go Hand-in-Hand

When you are establishing and maintaining a brand identity for your business, you need to pay close attention to your text across all of your digital and physical marketing materials. Consistency is of utmost importance in making sure potential customers have a clear understanding of your brand.

brands-floodAs a copy editor, I’ve seen the common problems small businesses have when they are trying to establish their brand identity and gain recognition among potential customers. But it’s not just small businesses that have problems maintaining consistency in their business marketing materials. Every established business goes through staff changes – and when staff changes, it may take new employees a little time to memorize the branding identity manual carefully crafted by their new employer.

This is why it’s crucial to have a good copy editor review your materials. Here are the key branding elements I focus on when I am copy editing for businesses. If you have a copy editor on staff, they need to ensure the consistency of these elements.

1 – Consistency in references to your company name.

Every person in your company – especially every person on your marketing team (including the interns who post on your social media channels) – needs to know the rules for spelling, punctuating, formatting, and capitalizing your company’s full name and common name. Even if they do know the rules, mistakes happen, and this is where having a copy editor review your website and brochure text can help.

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