Author’s Spotlight at Business Rocks

BizRocks-AuthorSpotlightSending a big thanks to Emma Burford at Business Rocks for featuring me and my book – Branding for Beginners – on her Business Rocks website as part of her Author’s Spotlight series.

Emma asks me questions about the inspiration for the book, challenges I faced while writing it, as well as my Top 3 Book Tips for people who want to write their own book.

 

You can check it out at this link.

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My New Book Is Available!

BrandingForBeginners.frontI’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!

Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading

Branding for Beginners: A workshop and a book

This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!

On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading

Are You Wasting Your Social Media Profiles?

When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Are you wasting this valuable space?

I recently scrolled through the list of new followers on my Instagram account and noticed that some of the business accounts following me had no information about their companies in their profiles. None. Not even a link to the business website.

The name of one of the companies was sort of nondescript, and one of its posts was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 1000 other Instagram accounts, they had only a little more than 100 followers themselves. Continue reading

My Website Has a Hero Space?

Take a look at the home page of your website, or at the home page of any website you visit regularly – perhaps this website, or your favorite restaurant, etc. What’s the first thing you see?

What you are looking at is frequently referred to as the website’s ‘hero space.’ The hero space is that large section that fills the top of the home page when someone lands on your website. Often, the hero space consists of the single, prominent ‘hero image’ – a graphic that has only a few seconds to influence your visitor into checking out more about you, responding to a call-to-action, or hitting the ‘back’ button to look at a different site.

What is your website doing with its hero space? Are you making the most of it to immediately engage your visitor?

Let’s take a quick look at 6 things to consider when deciding the best way to use your hero space. Continue reading

Get Your Bloggers on the Same Page with a Style Guide

Many companies have several employees who regularly contribute posts to the company blog. But how do you make sure that all of your bloggers are “on the same page” when it comes to frequently used terms, corporate lingo, and tone?

SamePageI copy edit blog posts for several clients, and I recommend the use of a “style guide” that can either be distributed to all of the bloggers, or simply used by the copy editor (whose job it is to ensure consistency throughout all of the company’s marketing text – both digital and print).

What goes on the style guide? Here are some of the things I regularly include for my clients, and which I highly recommend if you want to set up a style guide for your own company. Continue reading