Are you confusing and losing potential clients with your alphabet soup?
Did you know that CIA is not just the acronym for the Central Intelligence Agency in the United States? It’s also the acronym for the Culinary Institute of America.
If you are marketing your product or service to an international audience, you need to understand that not everyone will immediately recognize the acronyms you use. People who are new to your field might also not recognize an acronym! You don’t want to risk alienating folks or making them feel like “outsiders” when they don’t know which company or organization you are talking about.
I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.
However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.
Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading
I know many folks have trouble creating blog posts or newsletter articles to promote their businesses. Most of the time, it’s just a matter of figuring out how to get started. Your subject is there, but writing those first two paragraphs can be the most difficult part of the blog writing process.
To help, here are five successful blog post starters to inspire you!
- The personal anecdote – Use something that happened to you as a launching point for a greater theme you want to address, related to your clients. Chances are, if it’s happened to you, it’s happened to them. For example, “Where I Get My Blog Post Ideas,” leads off with my own experience in finding ideas for posts.
Here’s another installment in my series of posts about podcast episodes I’ve listened to recently, along with “my takeaways” from each.
The Accidental Creative Podcast – Todd Henry, “Overcoming Creative Roadblocks”
My takeaways: Henry relates the way a friend’s teacher described the process of a creative endeavor. It’s a U-shape, like standing atop a mountain and looking over at your goal, which is on top of the mountain across a valley. When you start on your journey, you can see your goal clearly. However, when you get down into the valley, that’s where things get thick, and it becomes easy to lose sight of the goal. Henry says the great lie we tell ourselves is that the hardest part of any creative project is getting started but, in reality, the hardest part is in the valley, where we are tested in the following ways. Continue reading
I write a lot about blogging because I see it as one of the best ways to demonstrate your value to potential clients. Blogging takes effort. After you click publish, you want to make sure folks see it – and you want to extend its life beyond the hour and day that it is published.
How do you get the most traction from a blog post? Here are some ideas:
* Post a link to it from your social media channels, such as your Facebook page, Twitter account, Google+, LinkedIn, etc. Continue reading
You spend time creating blog posts, Facebook updates, tweets, and other content on social media. It’s completely understandable to be frustrated when you look at your stats and see that no one is clicking on the links you post.
Why is that happening? You’ve got valuable content just sitting there waiting to be of use to someone.
There may be a very good reason why people aren’t clicking on your links. Here are five possibilities, and how you can address them.
There are dozens – if not hundreds – of web sites that offer information about how to come up with ideas for blog posts. They list tips like “Use insights gathered from or related to a popular movie or TV show” or “Write a how-to post based on your expertise.”
I admit that I’ve been amassing a wealth of these types of tips. I’ve even checked out a few of the “random blog post idea generator” web sites that are out there. But I haven’t used any of them yet. I am not ruling out the possibility of ever using these resources for ideas, but let me share with you my personal sources.
Where do I get my blog post ideas? Continue reading
Many companies have several employees who regularly contribute posts to the company blog. But how do you make sure that all of your bloggers are “on the same page” when it comes to frequently used terms, corporate lingo, and tone?
I copy edit blog posts for several clients, and I recommend the use of a “Brand Style Guide” that can either be distributed to all of the bloggers, or simply used by the copy editor (whose job it is to ensure consistency throughout all of the company’s marketing text – both digital and print).
What goes into the style guide? Here are a few of the things I regularly include for my clients, and which I highly recommend if you want to start setting up a style guide for your own company. Continue reading