Interview on Women Developing Brilliance Podcast

I had a wonderful time being interviewed by Kc Rossi, for her Women Developing Brilliance podcast!

You can take a listen as we talk about:

  • Why branding and writing are inseparable
  • The secret to keep creative juices flowing
  • The biggest benefit to a narrow niche

Continue reading

Updating Your Business Plan: Three Key Factors to Focus On

Contributed by Peter R. Geyer

Your business plan is your roadmap to success, and if you have built your own business – and particularly if you have had to seek bank or investor financing – you have probably had to write one.

But once written, how many of you have actually gone back at a later date to update your business plan?

It’s not a bad idea, even if you don’t need another round of bank or investor financing. Merely the act of writing – or updating – a business plan is a good way of refocusing your mind on where your business is going, how it is changing, and how you can keep it on a growth trajectory. Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading

What You Need to Know About Getting Booked on Podcasts

Looking to get booked on podcasts? Learn from my experiences.

At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.

In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading

5 Essential Things Your Pitch Deck Should Say About You

Guest Post by Peter Geyer, MBA

You have finally scheduled a meeting with a potential investor to fund your new company.

You only have a few minutes to convince them that you are their perfect future partner.

Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.

The investor is not impressed.

But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?

Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading

Guest Appearance on Real Talk, Real People, Real Business

Podcast interview number two is now online!

If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.

In this video, Leanne Peard interviewed me for her YouTube podcast – Real Talk, Real People, Real Business – where we talk about copywriting, editing, translation, and my book, Branding for Beginners. In her other videos for Social Media Mate, she shares a lot of great information on how to promote your business on social media. Continue reading

Guest Appearance on Mental Cement Podcast

If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.

Well, podcast interview number one is now online!

The very gracious Candice Kelly interviewed me for her podcast – Mental Cement. I’ve enjoyed many of her other interviews, and am excited to be featured in “Establishing Your Exit Plan with Bernadette Geyer.”

Click here to take a listen… Continue reading