The Story behind My Tagline

I get a lot of compliments on my tagline – No app can replace me! – so I thought I’d take a moment to mention how it came to be.

Basically, I got tired of seeing creative writers and business folks talking about how they don’t need a copy editor, because they just run their texts through a grammar-check app and that’s good enough.

But the job of a copy editor is really so much more than checking spelling and punctuation. Continue reading

Updating Your Business Plan: Three Key Factors to Focus On

Contributed by Peter R. Geyer

Your business plan is your roadmap to success, and if you have built your own business – and particularly if you have had to seek bank or investor financing – you have probably had to write one.

But once written, how many of you have actually gone back at a later date to update your business plan?

It’s not a bad idea, even if you don’t need another round of bank or investor financing. Merely the act of writing – or updating – a business plan is a good way of refocusing your mind on where your business is going, how it is changing, and how you can keep it on a growth trajectory. Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading

Things I Did in 2019 that Surprised Me

This won’t be the typical end-of-year roundup blog post. I’m not going to talk about all the things I accomplished or all the things I wanted to accomplish but didn’t. Instead, I’m going to focus on the things I did in 2019 that – when the year started – I had no idea I would be doing.

First – the things I did professionally…

1. Was interviewed on six podcasts.

This surprised me because I actually stepped out of my comfort zone this year to reach out to podcast hosts to pitch myself as a guest. The mere fact that I actually did it surprised me and has encouraged me to continue to pitch myself to podcasts in 2020. Continue reading

Websites vs. Online Portfolios for Clips

I wrote the featured article for the 29 November 2019 issue of Funds for Writers, published weekly by Hope Clark, in which I talk about the various options that exist for freelance writers and journalists who want to have an online portfolio of past projects to show to editors. Below is a short excerpt.


 

Freelance writers are typically asked to provide clips of previous publications when they pitch articles to a new publication. No matter if it’s for a print or online magazine, the editor wants to see that you have a good track record and to check out your writing style. Continue reading

What You Need to Know About Getting Booked on Podcasts

Looking to get booked on podcasts? Learn from my experiences.

At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.

In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading

Inspirational Resources for Small Business Owners

I’m very excited that my author website is listed as one of “49 Inspirational Resources for Small Business Owners,” thanks to One-Click Lindsey, the web strategy expert!

Geyer also provides both editorial and translation services to small businesses, entrepreneurs, as well as creatives. She also helps those authors preparing manuscripts for submission and publishers in need of a copy editor/proofreader. She translates books for German businesses, authors, and professional speakers wishing to reach an English-speaking audience as well.

You can check out the complete listing here.

 

Image credit: One-Click Lindsey