Nowadays, instead of pictures being worth 1000 words, social media has come to rely on pictures having space for at least a handful of words.
I’ve seen a lot of discussions lately on use of images to catch the eyes of people scrolling by on Facebook or Twitter. Many of those discussions also warn about the danger of scooping images off the internet and using them in your own posts. Ask my friend about that danger. He had to pay a sizable sum to Getty Images because he made that blunder last year. Now, he himself takes many of the photos he uses for his business.
There are many sites where you can access free images, but I’m not here to talk about those. One of the problems I’ve noticed with those sites is that you start to see the same image in posts by dozens of other people. Continue reading
The term “landing page” appears frequently when folks talk about online advertising and sales. But how does it differ from your website’s home page?
A home page is the front page of your website. It’s what visitors see when they type in your URL. It introduces visitors to your business, and provides a clear selection of navigation tools – such as the tab bar across the top – so that a visitor can find specific information they want about your products or services. Continue reading
I’m going to let you in on a big secret: Not every business needs to translate its entire website in order to reach customers that don’t speak their native language.
On a sheet of paper, make a list in one column for all of the pages on your website. Each of these pages is a way to reach out to customers, right? Do you have some landing pages online? Include those, too. Continue reading
When people think about copy and text, they typically think about longer documents, such as website pages and blog posts. Social media posts may spring to mind, too. But there are smaller snippets of copy that are just as important.
Think about your email signature, for instance. Do you have one? If so, what information does it include? Could it be more effective? Continue reading
The second 2017 installment in my series of posts about podcast episodes I’ve listened to recently offers some important takeaways for you.
Create Your Own Life with Jeremy Ryan Slate, #91 – How to Get Referrals
In this episode, Slate talks about how podcasting has really helped him understand how to get referrals. While most of the episode talks about how he got started in podcasting and some of the great people he’s had the chance to interview, here are the important takeaways about getting customer referrals. Continue reading
Most of my blog posts revolve around online marketing. With this post, I’m going “old school” and talking about physical banners. You know, the ones you see hanging at conferences, community festivals, conventions, and sporting events?
Many businesses – from large national retailers to small local service providers – see sponsorships as a way to both promote their company and show their support for an event or a community facility. Whether you are simply putting your logo on an event poster, or leasing a permanent sign as a sponsor for a local sports team, here are some things to consider. Continue reading
Bernadette Geyer provides writing, copy editing, and translation services for small businesses, entrepreneurs, and writers. She also leads online workshops on a variety of topics for small businesses and writers. Geyer likes being a small fish in a big pond, and enjoys helping others move to bigger ponds themselves. Subscribe to her monthly news from the big pond if you’re interested in professional growth.
Geyer’s No Time Guide series of online guides for small businesses offers simple, jargon-free guides to small business owners and nonprofits who want to grow, but don’t have a lot of time.