Sending a big thanks to Emma Burford at Business Rocks for featuring me and my book – Branding for Beginners – on her Business Rocks website as part of her Author’s Spotlight series.
Emma asks me questions about the inspiration for the book, challenges I faced while writing it, as well as my Top 3 Book Tips for people who want to write their own book.
You can check it out at this link.
If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.
Well, podcast interview number one is now online!
The very gracious Candice Kelly interviewed me for her podcast – Mental Cement. I’ve enjoyed many of her other interviews, and am excited to be featured in “Establishing Your Exit Plan with Bernadette Geyer.”
Click here to take a listen… Continue reading
Thanks to Emma Burford, founder/publisher at Business Rocks Women, for this interview on the Business Rocks: Digital Marketing for Women website.
In the interview, she asks about my early entrepreneurial endeavors, as well as for my top 3 tips for women in business (It’s okay, guys, these apply to men in business, as well!). Continue reading
I love making my to-do lists. I find them to be very helpful. I have one for annual goals, one for longer-term or non-deadline specific goals, and then my weekly calendar with the top 3-4 things that have to be done each day.
However, I realize that I need to also keep a not-to-do list. This list would remind me of things that I should stop doing, or should limit. At the top of this list is to limit my time on social media between 9:00 am and 9:00 pm. Those are the hours in which I work and spend time with my family. At work, I simply don’t open browser tabs for Facebook or Twitter. At home, I leave my smartphone in my purse or on a table, away from where I am sitting.
I also would add to the list the business services that I want to stop providing. It’s the whole 80/20 rule. If 80 percent of my income is derived from 20 percent of my activities, then wouldn’t that mean I should focus on the 20 percent of activities that is bringing in the most income and stop doing the less-satisfying activities that are just not worth it? Continue reading
I’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!
Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading
This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!
On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading
Sure, when Pinterest first started out it was used by lots of people to post recipes and crafting ideas. But that’s all changed now. If you haven’t checked the platform out lately, I bet you’d be surprised to see that Forbes, Wired, Small Business Trends, WeWork, and even Gary Vaynerchuk are all on it.
Before you roll your eyes and say “Oh no, not another social media channel I need to be posting on!” let me explain why I am on it, why I find it so valuable, why I don’t really spend a lot of time on it, and why you should not upload another blog post without making sure you have at least one Pinterest-ready graphic for it (even if you’re not on Pinterest!). Continue reading