For Event Promoters: A simple fix to prevent wasted time and energy

As part of my business, I also manage a blog for a client. To create new content for this blog, I often have to research events using websites and social media. A big waste of my time occurs when an event listing contains no information about whether there is an entrance price for the event.

IMG_7867When I need to find out whether or not there is an entrance fee, and if so, how much it costs, I usually have to contact the event organizers or the exhibition hosts. If I am doing my research during normal business hours, I can typically call them. If I am researching outside of normal business hours, I have to send an email, or message them on their Facebook page.

Either way, it takes time for me to contact them. On their end, the person answering the phone or responding to emails has to take the time to reply with the information I need. Continue reading

Advertisements

How to Skip Facebook’s Algorithm and See Posts from All the Friends and Pages that Are Important to You

Are you frustrated that your Facebook Newsfeed doesn’t show you posts from the Friends and Pages that you actually want to see posts from? Facebook likes to think its algorithm knows what you want to see, but I know that it doesn’t.

If you want to make sure you are seeing posts by specific Friends and Pages, you can easily set up a Friend List. In case you did not realize it, Friend Lists can actually include Pages. (Bonus: you don’t see ads or suggested posts in the Newsfeed for this list!) Continue reading

How to Be Properly Possessive

I know I’ll never be able to rival Grammar Girl’s fabulous blog, but I do like to occasionally post my own tips for those who are writing their own content.

One of the biggest problems I see when I copy edit is the confusion as to when “its” should be used and when “their” is more appropriate.

“Its” as a possessive is used for singular nouns, while “their” is used for plural nouns. What is the word company? Singular or plural? Singular – so the correct pronoun to use is “it,” meaning the correct possessive word to use will be “its.” Continue reading

Things I’ve Learned from Podcasts – #11

It’s been a while since I last posted my takeaways from podcasts I’ve listened to, so here’s a couple of reviews for you.

Through the Noise: Getting Social, #12 – Online Communities and Social Media

In this episode, Lauren Wolfe – Branding, Marketing, and Communications Executive for Results Direct – talks with the hosts, Kiki L’Italien and Blake Althen, about how to keep online communities engaged.

My Takeaways

How do you organize communities online? Lauren says “Don’t try to figure out which platform is best based on demographics. Figure out how you like to communicate and base your community around how you prefer to communicate.”

How do you get people involved and fired up about the community? Lauren advises to “Ask them!” Asking people to get involved and giving them examples of how they can get involved is the best way. Continue reading

Should You Consider a Selfie Station to Promote Your Business?

I’m not usually a selfie-taker, but there have been some selfie stations that were just so funny, I couldn’t pass them up. There was the time I posed inside a reproduction Baker’s Dunk at an old Silesian castle (#torturemuseum). Perhaps you’ve been known to stick your head through a picture of a jouster at a Renaissance Festival (#renfair), or stand inside a large speech bubble in a major city (#BeBerlin) – or even to simply pose with a costumed mascot at a sports game (#GoNats). All of these are ways businesses and institutions use to get someone else to do the marketing for them.

Small business owners have limited resources when it comes to online marketing – limits both on staff hours and funding available to dedicate to promoting the business on social media. However, this doesn’t mean they have to resolve themselves to being hindered by these limits. Continue reading