Websites vs. Online Portfolios for Clips

~ Bernadette Geyer

I wrote the featured article for the 29 November 2019 issue of Funds for Writers, published weekly by Hope Clark, in which I talk about the various options that exist for freelance writers and journalists who want to have an online portfolio of past projects to show to editors. Below is a short excerpt.

 

Freelance writers are typically asked to provide clips of previous publications when they pitch articles to a new publication. No matter if it’s for a print or online magazine, the editor wants to see that you have a good track record and to check out your writing style. Continue reading →

What You Need to Know About Getting Booked on Podcasts

~ Bernadette Geyer

Looking to get booked on podcasts? Learn from my experiences.

At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.

In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences. Continue reading →

Inspirational Resources for Small Business Owners

~ Bernadette Geyer

I’m very excited that my author website is listed as one of “49 Inspirational Resources for Small Business Owners,” thanks to One-Click Lindsey, the web strategy expert!

Geyer also provides both editorial and translation services to small businesses, entrepreneurs, as well as creatives. She also helps those authors preparing manuscripts for submission and publishers in need of a copy editor/proofreader. She translates books for German businesses, authors, and professional speakers wishing to reach an English-speaking audience as well.

You can check out the complete listing here.

 

Image credit: One-Click Lindsey

 

5 Essential Things Your Pitch Deck Should Say About You

~ Bernadette Geyer

Guest Post by Peter Geyer, MBA

You have finally scheduled a meeting with a potential investor to fund your new company.

You only have a few minutes to convince them that you are their perfect future partner.

Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.

The investor is not impressed.

But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?

Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading →

Guest Appearance on Real Talk, Real People, Real Business

~ Bernadette Geyer

Podcast interview number two is now online!

If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.

In this video, Leanne Peard interviewed me for her YouTube podcast – Real Talk, Real People, Real Business – where we talk about copywriting, editing, translation, and my book, Branding for Beginners. In her other videos for Social Media Mate, she shares a lot of great information on how to promote your business on social media. Continue reading →