What I Won’t Be Doing in 2019

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I love making my to-do lists. I find them to be very helpful. I have one for annual goals, one for longer-term or non-deadline specific goals, and then my weekly calendar with the top 3-4 things that have to be done each day.

However, I realize that I need to also keep a not-to-do list. This list would remind me of things that I should stop doing, or should limit. At the top of this list is to limit my time on social media between 9:00 am and 9:00 pm. Those are the hours in which I work and spend time with my family. At work, I simply don’t open browser tabs for Facebook or Twitter. At home, I leave my smartphone in my purse or on a table, away from where I am sitting.

I also would add to the list the business services that I want to stop providing. It’s the whole 80/20 rule. If 80 percent of my income is derived from 20 percent of my activities, then wouldn’t that mean I should focus on the 20 percent of activities that is bringing in the most income and stop doing the less-satisfying activities that are just not worth it? Continue reading →

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My New Book Is Available!

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BrandingForBeginners.frontI’m excited to announce that my new book – Branding for Beginners: Why Consistency Is the Key to Creating and Maintaining a Brand Image – is now available at Amazon!

Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Continue reading →

Branding for Beginners: A workshop and a book

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This fall is all about the topic of branding for me. I had previously offered an online workshop, The No Time Guide to a Brand Style Guide, but I decided that I wanted to turn that online workshop into both an in-person workshop, as well as a book!

On 14 September 2018, from 10:00-noon, I will lead an in-person workshop called “Branding for Beginners” in Berlin, Germany. Full details can be found at this link. Continue reading →

Pinterest for Entrepreneurs: Why?

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Sure, when Pinterest first started out it was used by lots of people to post recipes and crafting ideas. But that’s all changed now. If you haven’t checked the platform out lately, I bet you’d be surprised to see that Forbes, Wired, Small Business Trends, WeWork, and even Gary Vaynerchuk are all on it.

Before you roll your eyes and say “Oh no, not another social media channel I need to be posting on!” let me explain why I am on it, why I find it so valuable, why I don’t really spend a lot of time on it, and why you should not upload another blog post without making sure you have at least one Pinterest-ready graphic for it (even if you’re not on Pinterest!). Continue reading →

Things I’ve Learned from Podcasts – #13

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I’ve gotten some great recommendations for new podcasts to listen to over the past few months, so you’ll see those appear alongside some of my favorites that I’ve written about in the past. Here are my takeaways from two podcasts that I recently found very useful.

The Art of Charm, #583 – Impostor Syndrome

In this episode, AJ and Jordan Harbinger discussed Impostor Syndrome, its triggers, and ways you can battle it. For those who are not familiar with the term Impostor Syndrome, it’s when a person feels like they don’t deserve the successes they experience. They feel like an “impostor,” and that they’ve somehow fooled people into believing they are competent and successful. Continue reading →

Spring Cleaning for Businesses

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springSome businesses operate year-round, but have a predictable “slow season,” while other businesses have a season (or, at least a month or two) when their business has very little client work at all. Some potential examples of the latter are landscapers, exterior painters, swimming pool cleaners, etc.

With spring on the way in the Northern Hemisphere, thoughts turn to spring cleaning – indoors and outdoors. Some folks will busy themselves doing a thorough cleaning inside their house or apartment, while others will head outdoors and work on their gardens and yards.

Continue reading →

Before You Share Old Blog Posts, Do This

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I’ve written before about the importance of re-sharing old blog posts to make sure you get enough mileage out of them. Of course, it’s a waste to work hard on something for several hours – or even days – and then forget about it once it’s been posted.

However, it’s important to remember that you can’t just repost links to your old blog posts without rereading them. Sometimes a typo will be missed in the initial post that you’ll be better able to catch after several weeks or months.

Aside from typos, here are four other things you should look for before re-sharing that old blog post. Continue reading →